10th U6+ Consortium of African Universities International Conference

This paper examines the role of media communication and language in political mobilization within the context of democratic governance. The study emphasizes that language is central to political communication, serving persuasive, informative, ideological, and symbolic functions that influence how citizens perceive political actors and issues. Drawing on theoretical perspectives such as agenda-setting, framing, and priming, the paper argues that media do not merely transmit information but actively construct political realities by determining the salience of issues in public discourse. The study concludes that responsible journalism, ethical political communication, and improved media literacy are essential for ensuring that media communication effectively supports political mobilization and strengthens democratic governance.