10th U6+ Consortium of African Universities International Conference

The objective of the study was to determine the effect of reverse logistics on Performance of Registered Supermarkets in Kenya. The study was anchored on Circular Economy theory. This study adopted descriptive and correlational research designs. The pragmatism research philosophy was adopted. The unit of analysis was the 31 supermarkets registered by the Retail Trade Association of Kenya. The target population was 155 executive managers of all the 31 supermarkets registered. The combination of census and purposive sampling was adopted in this study. A census of all the 31 supermarkets registered by retail trade association of Kenya was studied. The researcher adopted a combination of questionnaire and interview guide to collect data. The pilot test was done at Maishamart Supermarket in Kakamega. Cronbach's alpha test was used to test reliability of the study instruments. The validity was tested by means of content and construct validity. Data was analyzed using by use of both descriptive and inferential statistics. Descriptive statistics such as percentages, frequencies, means and standard deviations were used to analyze quantitative data. Inferential statistical adopted were regression and correlation analysis. Interview response were analyzed through the thematic data analysis. The data was presented in figures and tables. Simple linear regression result indicated that reverse logistics had a positive and significant effect on the performance of registered supermarkets in Kenya with (β = 0.482, P = 0.000). The study recommended that the management should institutionalize structured product return and recycling frameworks to reduce waste and enhance cost efficiency.