8–11 Sept 2026
Unversity of Eldoret
Africa/Nairobi timezone
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Exploring the Entrepreneurial Ecosystem of Underdog Entrepreneurs in Kibera Informal Settlement, Kenya: what are the enablers?

9 Sept 2026, 15:24
12m
Sergoit (EKA Hotel)

Sergoit

EKA Hotel

Eldoret Town
Business, Entrepreneurship & Economics Business, Entrepreneurship, Economics

Speaker

Grace Mureithi (School of Business, Economics and Management Science University of Eldoret, Kenya)

Description

The study explores the entrepreneurial ecosystem of underdog entrepreneurs in Kibera informal settlements in Kenya to determine the enablers of their entrepreneurial success. The study is based on a case study research design, deriving data from 50 participants using semi-structured in-depth interviews as the research instrument. The study reveals that voluntary savings and loaning groups locally known as ‘chamas’ are the most significant enablers. Other substantial enablers are technology, government, non-governmental organizations, family, and training. The findings of the study have important implications for considerations by various stakeholders. Underdog entrepreneurs need more support from institutions in the ecosystem. The paper highlights the need for learning institutions such as universities and technical institutes to take a more proactive stance in supporting underdog entrepreneurs by offering them training in knowledge and skills on management of small businesses, and also in leadership skills to enhance management of the ‘chamas.’ Likewise, the government should improve the business environment of underdog entrepreneurs, and reduce the burden of procuring technology so that they can access it more efficiently and cheaply.

Corresponding Author's Email grace.mureithi@uoeld.ac.ke
Keywords underdog entrepreneurs; entrepreneurial ecosystem; informal settlements; enablers; Kenya; SDG 8.

Authors

Grace Mureithi (School of Business, Economics and Management Science University of Eldoret, Kenya) Budi Eko Soetjipto (Department of Management Faculty of Economics and Business Universita Negeri Malang, Indonesia)

Presentation materials

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